Research at Resource Media

Media Audits and Analyses

A media audit and analysis is a primary research tool that examines media coverage of a particular topic, issue or campaign. It is a quantitative and qualitative study that helps us understand coverage and informs media strategy and outreach.

Our research often starts by analyzing hundreds of news stories to track what's going on. Who's doing the talking? What are they saying? What about the opposition? An honest look at media coverage can tell you volumes about what to do.

Public Opinion Research: Oversight and Management

Working closely with public opinion researchers and pollsters, Resource Media helps develop and design a wide array of research tools including questionnaires and surveys.

From there, we interpret the data to produce message memos and other materials to maximize the return on our partner's research investment.

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