The Feed

Here are the latest issues of our New Communications Initiative publication, The Feed.

To receive new issues of The Feed by email, please join our mailing list.

Webinar — "Simple Steps for Building Relationships with Bloggers"

According to a recent study by BlogPulse, almost 1.5 million blogs are on the web and about 57,000 new blogs are created every day. Established bloggers are increasingly viewed as trusted information sources in part due to newsroom layoffs and diminished faith in traditional media outlets. Are you incorporating blogger outreach within your communications plans? Do you know how to approach bloggers and talk about your work in a way that helps them and you? If not, you'll want to attend this webinar!

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Webinar — "Story Pitching: How to Get in Tune with Reporters’ Needs"

Have you ever wanted to know what a reporter really thinks about your story idea? Here’s your chance! NPR reporter Tom Banse will share how reporters like to be pitched, what really catches their attention and how you can stand out from the masses. With these new insights, you’ll be able to fine tune your own story pitches and get the coverage results that will make you sing.

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Webinar — "Media Relations 101: Making Headlines"

Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this webinar training is for you.

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Webinar — "How to Frame Your Campaign to Win"

Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a webinar to learn how you can successfully frame campaigns.

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Messaging Forest Protection In An Era of Global Warming

Like more intense hurricanes and more extreme drought, longer, hotter fire seasons are part of life on our warming globe. While climate change is increasingly seen as a driver of large uncontrolled fires, it’s easy to get cross-wise with messaging when you try and address wildfire and global warming in the same sentence. With support from Wilburforce Foundation, Resource Media has produced the memo “Messaging Forest Protection In An Era of Global Warming”, intended to provide advice to public lands advocates on this potentially hazardous intersection.

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Webinar — "Game Changer: 5 Steps to Maximize Your Social Media Impact"

Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Join Resource Media for a Webinar — "Game Changer: 5 Steps to Maximize Your Social Media Impact." You'll learn how you can increase the effectiveness of your social media performance on all counts.

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Webinar - Building Strategic Alliances

It’s an adage as old as politics itself. A thread is weak. But twist several threads into a rope and it’s strong. Such is the power of alliances and teamwork. Join Resource Media for a "Building Strategic Alliances" webinar training that describes the practical, systematic steps and case studies you need to know to help you reach new partners and spokespeople. Our presentation will be full of the best advice from conservation leaders around the country with a proven track record of success.

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Webinar - Introduction to Search Engine Mechanics: A Look Under the Hood

Search engine optimization - “SEO.” Sound intimidating? It doesn’t have to be! Did you know that making even small changes on your website can make a huge difference in where it appears in search results? Better search results can help bring many more people to your site. Join Resource Media for a non-technical introduction to SEO. This training is geared to help communication professionals write web copy that can substantially boost your website’s visibility among your target audiences. Whether you work with a web designer or manage your website yourself, you’ll find tools and tips that you can put into practical use.

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Webinar - Unlock the Power of Communications: Create Communication Plans that Win

Creating a solid communication plan is the first step in unlocking the power of communication, but creating the plan can be a daunting process. What areas should be considered for an effective plan? Who should be targeted and how will you reach them? How will you know if your plan was successful? Join Resource Media for a step-by-step overview of the fundamentals for creating powerful communication plans. Click the "read more" link below to access the webinar recording and associated resources, like our "Communications Workbook."

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Webinar - Behind the Lens of a Veteran Photojournalist: How to Tell More Compelling Stories Using Photos

We’ll take you behind the lens with our very own veteran photojournalist and show you how to take better pictures to create compelling and persuasive stories. The adventure begins with storytelling basics and builds on how photos can enhance communications with your key supporters. We will share insights on recommended tools, composition tips and picture-taking techniques that you’ll need to turn your snapshots into convincing stories. Click the "read more" link below to access the webinar recording and associated resources, like our Flickr Guide "10 Ways to Make Your Photos More Visible.”

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Content is King: 9 Tips for Courting Your Facebook Fans

Content is King: 9 Tips for Courting Your Facebook Fans

Step into a world where content is king and you’re the queen of your Facebook fan page! Each day you reign over decisions about your page: “Am I continuing to grow my fan base?” “Have I been successful at retaining those I’ve deemed worthy?” Creating compelling content (status updates, news feeds, articles, links, photos, videos, etc.) is key to your Facebook success. We’ve created nine tips for courting your fans - they cover everything from building a persona for your target audience to establishing appropriate editorial guidelines. Get all nine noble tips!

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How to Carve into the Facebook Wave

How to Carve into the Facebook Wave

According to Facebook, three million fan page communities have been created to date. Ever wonder why some have few fans, while others thrive on hundreds of people sharing comments, photos, videos and “likes?” Each of these communities has potential when first created. Much like surfing a wave, the energy is already there; our challenge is to harness that energy. You have to make the commitment to seize it and ride it. So how do you set up a Facebook community that attracts your target audience and allows you to best engage them? We’ll show you! Get the tried and true step-by-step guide that reveals everything from choosing a great name for your new community to maintaining it. Ride the wave with Resource Media starting with “How to Carve into the Facebook Wave” now.

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Tweets and Trends

Tweets and Trends

(Vol 1, Issue 6) New opportunities for surviving and thriving in a changed media landscape are proliferating. As social networking sites like Twitter become increasingly popular, they also become powerful new tools for reaching your target audiences.

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Online Newsrooms

Online Newsrooms

In the 24-hour news environment, online newsrooms can provide up-to-the-minute information for reporters, bloggers, experts, researchers and others interested in a particular subject or story. Online newsrooms are also an invaluable resource for background material, story ideas, research and sources for anyone who is working on deadline. With an online newsroom you can establish your organization as a source, provide an angle to a story, centralize information on a particular subject, increase the efficiency of your emails to reporters by providing links to your newsroom (instead of attachments) and attract traffic to your website. Above all, the content of online newsrooms must be current and accurate. Visuals and graphics should be made easily available; they can be key to getting coverage in this multimedia world.

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Television News in the Digital Age

Television News in the Digital Age

(Vol 1, Issue 4) Despite the explosive growth of digital media in recent years, local television is still America’s most popular news medium. Even in the digital age, television news can be an important part of your media strategy. This issue of The Feed focuses on why and how to get your story told on TV news.

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Why Blogs Matter

Why Blogs Matter

(Volume 1, Issue 3) - The number of blogs has exploded in recent years: in June 2008, over 112.8 million blogs existed worldwide and about 175,000 were created daily. Anyone with an Internet connection can now produce, design and distribute ideas, commentary and news to a potentially wide audience. Some of these bloggers break stories, shine the spotlight on politics and other issues, and have increasing influence on the news cycle.

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Snapshot USA - Reaching Latino Audiences

Snapshot USA - Reaching Latino Audiences

(Volume 1, Issue 2) - This Feed explores public opinion research and media trends about Latinos in the U.S., and recommends how to incorporate this important constituency into your communications strategy.

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The News

The News

(Volume 1, Issue 1) - While headlines claim that newspapers are dying, print outlets still provide news content for other media. In addition, audiences have grown for news websites, National Public Radio, alternative weeklies and ethnic media. Given these trends, the challenge and opportunity is to design smart, strategic campaigns that effectively target, inform and influence diverse audiences.

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